The principal advantages of going public are:

• access to capital to sustain growth, reduce debt or complete acquisitions;
  
• visibility and recognition among customers, suppliers, competitors, current and future employees;
  
• exit mechanism to provide liquidity to founding shareholders;
  
• creation of currency to facilitate mergers and acquisitions;
  
• the opportunity to bring in employees as owners through an options program.

By engaging KPMG, clients receive assurance that all aspects of the going public process will be covered, from the early conceptual stages through to the completion of the offering.

KPMG's independence from all sources of finance (i.e. no investor role in any transaction) removes any potential conflicts of interest, helping to ensure the client's best interests are maintained through our objective and impartial advice.

It is our strategy to advise and manage the IPO process, coordinating the work of the professionals that need to be involved, such as brokering, accounting, PR and legal know-how. We will source and arrange the underwriting and guide the drafting of the prospectus. We will establish with the stockbrokers the appropriate parameters for pricing and share distribution.